Meredith is an experienced marketer with both strategic and operational skills. She is detail oriented and understands the value of consistent, disciplined branding and messaging. Meredith earned an MBA in marketing from the New York University Stern School of Business and a B.S. from Cornell University.
Geoff is an unlikely blend of systems thinker, business strategist, earth regenerator, anthropologist, and data wizard. His passion is to help people find nuggets of wisdom buried in their data. He is married with three children, two cats, a dog, and a food forest on Whidbey Island.
You’re a natural storyteller, and you have writing and editing superpowers. You believe in the power of plain language to communicate ideas and you thrive on creating solutions that help people achieve more with technology. You have a technical background and you’re driven by a passion for making technology simpler and friendlier.
We’re looking for a creative and highly tech-savvy writer to join our team. As the Copywriter, you will be responsible for creating engaging content and messaging for various marketing and readiness communications. You will also be responsible for ensuring copy is aligned with brand standards and guidelines.
Switching direction for a major program is not an easy decision for any business; never mind at the 11th hour. Sometimes it’s not even possible, although it may be necessary.
Nayamode was called upon by a major video-gaming entity to manage preparations to take part in a yearly industry event. Pattie MacCool, program manager from Nayamode, was creating major workstreams and workback schedules for her teams when she was directed to change direction.
Rather than taking part in the current event, the company wanted to host their own event. The timeline would be very similar and much reassessing of budgets, schedules, resources had to be done quickly.
Tight deadlines, unknown variables, the search for a venue and all that comes with a major industry event were grounded quickly. Pattie’s approach gained the immediate buy-in of senior-level managers. By applying her experience to see things a little differently, she was able to preserve the momentum and deliver the desired outcome.
When asked what programs she likes best, Pattie replied, “I like the working the projects where it’s not obvious what needs to be done next. Often clients are so busy with their business that they may not see the nuances that could really make a difference.”
In early 2021, Microsoft’s Surface Accessories group wanted expertise to manage the lifecycle strategy for a new Surface accessory product in development. They turned to Nayamode who assigned Matt Rollins as a business planner and analyst.
To manage the lifecycle and develop strategy, Matt mined information from disparate groups while breaking down information silos and facilitating the team to work as one. The work deliverables included a business opportunity analysis, modeling of lifetime volumes, and then a complete launch-wave strategy.
Leading up to the conclusion of the project, the data curating and modeling efforts gave visibility to data that led to impactful decisions. Matt and Nayamode delivered the keys to success also by being totally invested in cross-functional collaboration and remaining customer obsessed.
Last year, Microsoft announced that the Internet Explorer 11 desktop app would be retired in June 2022 after 25 years in the market. Many commercial customers have old internal apps built on IE so it was imperative for these customers to complete the migration to Microsoft Edge with IE-mode before retirement, otherwise they could face a work stoppage. To ensure a successful retirement of IE11, driving awareness of the retirement date with the commercial audience and driving action was critical. The overarching goal was to successfully move IE users to Microsoft Edge without disruption and deliver a faster, more secure, and modern browsing experience than Internet Explorer.
The Edge Commercial GTM team turned to Nayamode to help manage paid social media campaigns that were designed to amplify the message and drive action. A mid-funnel paid media campaign was run across social media and display ad platforms. Nayamode supported the campaign with ad placement, performance tracking, and reporting and also worked with the team on development of ads to drive the “urgency” message.
It was also critical that IT Pros were given tools to successfully transition to Edge with IE mode. With Nayamode’s support, different calls to action were developed pointing to different tools as the campaign progressed. The campaign exceeded performance targets. The campaign will wrap up in June prior to the June 15, 2022 retirement date. Nayamode is proud to support this important initiative for Microsoft.
Linda is a marketing professional currently supporting programs in Azure Marketing. She came to the Seattle area after working in advertising in the Bay Area. Previously, Linda worked with Microsoft in Corporate Communications, Windows Marketing and MSN. Since having children, she has consulted in various marketing roles for Microsoft.
Sandi is an agile, data-driven, creative, customer-focused Senior Project Manager with a history of delivering innovative and strategic digital content that connects with customers, communicates value add, and advances marketing plans in a fast-paced environment.
Sandi has experience in travel and tourism, telecommunications, non-profits, creative arts and technology. She also loves to dance.
Chris Hill is a seasoned marketing executive and leader who has led teams at Fortune 500 companies, entrepreneurial start-ups, and medium-sized growth companies. His skills and experience span a broad set of marketing functions: product management and marketing, lead generation, sales enablement, partner marketing, and business development. When he is not working, he is in the mountains of Washington skiing, hiking, and biking.
Aimee is an accomplished business and marketing professional experienced in strategic planning and implementing multimillion-dollar, global projects with proven sales impact. She is a proactive leader with excellent skills in communication, problem-solving, and collaborating across groups and management levels.
Diane is a seasoned marketing professional who is currently supporting programs in Microsoft’s Surface Marketing Team. Previously, she has worked in various marketing roles within Azure, Windows Embedded, Mobile Phones, WW Retail, TechNet Web Service, OEM Emerging Markets, Windows, and Customer Service & Support (CSS). Diane also has experience in retail sales management and marketing within the telecommunication and home appliance industries. When she is not working, you will find her at a gym or exercise class, doing anything outdoors, or finding a new restaurant to indulge in.
Reuol Rankin-Watson has a deep background in marketing and promotions. Originally from New Jersey, he attended the University of Washington. Reuol always finds ways to extend himself and stay challenged, and thrives on learning and opportunities for personal growth. He enjoys the outdoors, gym workouts, and taking full advantage of all the activities the Pacific Northwest has to offer.